Techaisle Blog

Dell Technologies World 2025 (DTW) recently provided a comprehensive look into Dell's strategy and vision, with a particular focus on the transformative power of Artificial Intelligence (AI) for businesses of all sizes. Keynotes from Michael Dell and Jeff Clarke, alongside detailed briefings on Client Solutions Group (CSG) and Infrastructure Solutions Group (ISG), painted a picture of a company positioning itself as the end-to-end partner for the AI journey. While much attention often focuses on hyperscalers and large enterprises, Dell offers significant opportunities and tailored strategies for the midmarket as well as the vital channel partners who serve them.

Here are my seven key takeaways:

1. The Dell AI Factory is an End-to-End AI Framework, Not Just Hardware

Dell introduced and expanded upon the concept of the Dell AI Factory, describing it as an unmatched set of capabilities in the industry designed to help businesses get started with Generative AI and scale it. It is presented as an open, modular infrastructure with a rich ecosystem, delivering powerful GPUs, scalable storage, high-throughput networking, curated tooling, and integrated cutting-edge models, supported by deployment services. This framework covers the entire computing architecture for modern AI workloads, from PCs to data centers and the edge. Dell has helped over 3,000 businesses build their factories and launched over 200 new features since its inception a year ago. The vision is for customers to bring their own company data to the AI Factory, driving unique business outcomes.

Why this is important for Midmarket and Channel Partners: This framework provides a structured approach to AI adoption. For midmarket, it demystifies the complex landscape of AI infrastructure by offering a seemingly integrated and supported stack. They don't need to piece together disparate components or become AI experts overnight. For channel partners, the AI Factory is a complete solution portfolio to take to customers. Dell is making it easier to consume and deploy through reference architectures and packaged software. This enables partners to concentrate on delivering value and outcomes, rather than merely selling individual pieces of hardware. The concept of bringing "your own company data" to drive outcomes resonates strongly with businesses of all sizes, emphasizing that AI value is tied to their unique operations and data, which partners are often intimately familiar with.

On March 12th, Dell unveiled its updated commercial lineup featuring AI-powered PCs. The lineup includes the Latitude 5000 (5340, 5450, 5550), 7000 (7350, 7450, 7650), and 9000 (9450) series, along with the introduction of the new Latitude 7350 Detachable, set to be available in Q2. Inspired by Concept Luna, the Latitude 7350 Detachable is likely the most serviceable commercial detachable. Dell is also enhancing its headset lineup with the Dell Premier Wireless ANC Headset (WL7024). This headset features AI-powered noise-canceling microphones that intelligently differentiate human speech from background noise and dynamically adjust the noise cancellation level based on the user’s surroundings.

Beyond the Hype: A Look Inside Dell's AI-Powered PCs

The computing landscape is rapidly evolving, and artificial intelligence (AI) is at the forefront of this transformation. Dell, a leading technology company, is at the forefront of this movement, offering a range of AI-powered PCs designed to empower users and businesses to achieve more. In the ever-evolving landscape of technology, Dell Technologies has once again pushed the boundaries with its latest innovation: a new line-up of commercial AI Latitude laptops. These cutting-edge devices are designed to enhance productivity, security, and collaboration for business professionals in the hybrid work era. Predictions about the “AI PC” have been enigmatic, but Dell is already showing how these computers can be genuinely helpful. Windows operating systems may soon incorporate AI-driven features, making everyday tasks more proactive and efficient. Imagine a PC that anticipates your needs, adapts to work patterns, and enhances the overall experience.

Dell AI PCs are not a distinct product category; they represent a designation for Dell laptops and workstations equipped with features and hardware optimized for AI tasks. Essentially, a Dell AI PC is an accelerated computer. Dell has been integrating purpose-built accelerators into its PCs for over two decades. Initially, this involved using GPUs in Precision workstations, which acted as accelerators, enabling local execution of AI workloads. There’s a new option: the NPU (Neural Processing Unit). While the NPU is gaining attention, Dell defines an AI PC simply as a computer capable of efficiently handling AI workloads or AI-optimized applications through a GPU or an NPU. This definition applies to desktops, laptops, and workstations alike.

Dell Latitude AI PCs feature robust Intel Core Ultra processors with Intel vPro at their core. These processors are built on Intel 4 process technology (7nm). The system harnesses various compute engines, including P-cores, E-cores, Intel Arc GPU, and Intel AI Boost, to accelerate AI inferencing at the edge. This collaborative approach reduces reliance on separate accelerators, ultimately streamlining system complexity and cost.

Dell has not only enhanced system configuration with AI but also offers AI-optimized software to elevate the computing experience. Dell Optimizer utilizes AI to enhance system performance, prolong battery life, and enhance overall user satisfaction. Furthermore, My Dell, another AI-powered tool, provides personalized recommendations and support for consumers and small business users.

Beyond Awareness: SMBs Show Strong Purchase Intent for AI PCs

The PC market is poised for a refresh, and AI-powered PCs will significantly impact the industry in the next 3-5 years. According to Techaisle data, SMBs and midmarket companies are not only embracing this trend but may even lead it. A recent survey by Techaisle, covering over 4500 SMBs and midmarket firms, reveals that awareness of AI PCs is remarkably high: 70% among small businesses, 82% in core midmarket firms, and 86% in upper midmarket firms. While smaller SMBs show healthy interest, with 24% planning to purchase AI PC units, core midmarket businesses are even more enthusiastic, with 38% intending to invest. The upper midmarket segment demonstrates the highest intent, with 64% planning to explore AI PCs.

The Dell Generative AI Portfolio exemplifies the company’s dedication to unlocking the transformative power of GenAI. With various innovative solutions, such as the Dell Validated Design in collaboration with NVIDIA for Model Customization and an open data lakehouse solution, Dell is equipping businesses with the tools they need to tackle the challenges of GenAI deployment. The Precision 7875 Tower workstation hardware launch and Dell APEX Cloud Platform for Red Hat OpenShift further highlight Dell’s comprehensive strategy. These developments not only streamline on-premises container management but also enable businesses to harness the capabilities of GenAI fully. Looking ahead, Dell’s ongoing efforts are poised to significantly influence a future where AI is integral to data-driven decision-making, creativity, and problem-solving, transforming the business landscape.

In January 2023, Dell acquired Cloudify, an open-source DevOps automation technology provider. Cloudify’s platform leverages AI to assist companies in automating their IT infrastructure and applications. Later, in August 2023, Dell acquired Moogsoft, an AI-driven IT operations analytics (AIOps) platform. Moogsoft’s platform employs AI to enable companies to identify and resolve IT issues more quickly and efficiently. These acquisitions of Moogsoft and Cloudify underscore Dell’s commitment to investing in AI and providing its customers with a broader array of AI solutions. Furthermore, Dell has formed partnerships with several others, including NVIDIA and Intel. These partnerships grant Dell access to the latest AI hardware and software, which it can utilize to develop and offer new AI solutions to its customers.

Periodically, groundbreaking technologies emerge that revolutionize our world. A few decades ago, personal computers (PCs) were the game-changers, enhancing efficiency and reshaping human experiences. This was followed by the iPhone in 2007. Today, GenAI is the technology in focus, showcasing its potential to transform business data interactions, customer engagement, and infrastructure management. However, to fully leverage this potential, it’s essential to have robust data foundations, well-structured infrastructures, and a comprehensive range of supporting services.

Dell’s portfolio is centered around providing supporting infrastructure products and services. With a broad range of GenAI solutions, Dell empowers businesses to run GenAI workloads across various platforms, including cloud environments, on-premises setups, and edge computing. The company has recently broadened its GenAI solutions portfolio by introducing Dell Validated Design in collaboration with NVIDIA for Model Customization. This includes professional services for strategy development and an open, modern data lakehouse solution. These solutions and services are designed to help businesses transform their workflows and processes throughout their GenAI journey. From data processing and model customization to strategic planning, Dell’s offerings are tailored to streamline operations for a more efficient and effective GenAI implementation.

Tailoring AI to Business Needs: Dell’s Validated Designs for GenAI with NVIDIA for Customizable Inferencing and Model Training

My journey with Dell laptops began in 2009 when I purchased my first model, the Dell Latitude E4200. Over the years, I have had the pleasure of using a variety of Dell’s offerings, including models from their esteemed XPS line. Most recently, I used the Dell Latitude 9330, a laptop I admired for its impressive evolution and exceptional collaborative work capabilities. However, as we moved into the second half of 2023, I decided to upgrade to the Dell Latitude 9440 2-in-1, a decision further enhanced by adding the Dell APEX Managed Device Service. This combination has proven to be a powerful tool in my tech arsenal. The experience has been nothing short of delightful. Dell has up-leveled the design and the mobility of its Latitude laptop line of business for executives and mainstream professional users.

Dell’s ProSupport Plus is a service most are acquainted with. In March 2023, Dell introduced its APEX Managed Device Service subscription, designed to assist businesses in maintaining the security and currency of their devices. Dell APEX Managed Device Service is a monthly subscription service that provides comprehensive device management and support for Dell PCs. It is ideal for businesses that do not have the resources to manage their own IT infrastructure or want to free up resources for other strategic initiatives.